Safaricom acting CEO Michael Joseph when he announced a new M-Pesa logo in honour of Eliud Kipchoge
Safaricom has decided to honour star-studded athlete in a special way – it has temporarily changed the M-PESA logo to E-Liud
Acting CEO Michael Joseph said the change will last for seven days to give Safaricom a “unique window in history to support the great marathoner, and to equally empower Kenyans in supporting Kipchoge.”
“This is a super-human fete that takes great talent and effort to even accomplish. In this regard, we will be going beyond having Kipchoge as our ambassador; Equally, Safaricom will also become Eliud Kipchoge’s ambassador,” Michael Joseph said.
Eliud Kipchoge is the telco’s ambassador for M-pesa money transfer service.
“We are dedicating a free SMS line where you can send your message to the number 159, and during the race, your message will be broadcasted live on Kenyan TV alongside the challenge,” Mr Joseph said.
The celebrity athlete arrived in Vienna, Austria in style on Tuesday and is expected to run over 40 kilometres in less than 2 hours – breaking his own world record.